BodyAwe

The term “plus” when applied to clothing sizes is a pejorative. I love that word, pejorative, because it sounds exactly what it means: defamatory, discriminatory, judgmental and altogether nasty-negative!

When manufacturers determine their product sizes, there is no standard measurement. (Please see articles on the origins of sizes in women’s clothing on this website.)

As of today, some designers consider women sizes 12 and above as “plus” sizes, others assign “plus” to above 16. Today the average size sold to American women is a 16; and it hardly qualifies those women as outside the norm, as they are the norm!

Aside from celebrated individuals, (Ashley Graham, Melissa McCartney, Amy Schumer, among others) who have confidently pushed for body acceptance, the media is getting on board by acknowledging “one size fails to fit all!” Project Runway became inclusive this season with the inclusion of larger models and designers to clothe them.

Last week, KMART announced the re-naming of plus to fabulously sized clothing, and eliminating the separation (some would say isolation) of that category from the rest of the department.

Along with Lane Bryant’s new branding celebrating “curvy” for their clothing lines, it looks like we are WINNING! Finally, through individual efforts at acceptance of the current reality of women’s healthy bodies, the social institutions have received the message and are joining the rest of us in respecting our individuality.

Advertising, social media, and commercial markets are broadening their message to accept all of us as equals.

Keep this positive momentum going: Join the Body Confidence Movement!

Call Coach Stephanie to find out how!

Share Tags: stop body shaming